Version: 1.1 UK & Europe
Last Updated July 03, 2026
LDN
PRIVACY POLICY
Effective Date: July 3, 2026
virtually-nonexistent is a platform dedicated to artists prioritising offline spaces. We are the first home for the world’s artists, innovators, and creators who are choosing to boycott traditional use of social media. As digital technology refashions the world, our unmatched commitment to lead by developing new services, platforms, and business models for the delivery of music and other cultural content empowers innovators and allows new commercial and artistic opportunities to flourish.
As part of this mission, virtually-nonexistent operates websites, applications, stores, and other services (which we refer to in this privacy policy as “Apps”) to help our artists stay connected with fans in new and exciting ways.
This privacy policy describes virtually-nonexistent’s data practices, including the collection, use, and sharing of data through Apps that link to this privacy policy, along with the choices and rights you have to control those data practices.
WHO WE ARE
Apps that link to this privacy policy are operated by Corduroy Studios Limited, located at TB-109, Unit 8, Thamesside Studios, London, SE18 5NR, United Kingdom. As used in this policy, “virtually,” “we,” and “our” refers to this entity, who acts as a data controller and is responsible for the processing of personal data by the Apps under applicable privacy and data protection laws.
Apps may be operated on behalf of artists and/or partners who may process personal data in connection with the Apps. In such cases we will disclose the relevant third parties on the Apps and/or at the point of data collection.
CONTACT US
Questions or comments about this privacy policy, our data practices, or requests regarding your privacy rights may be submitted through our Privacy Request Form by clicking here. We are only able to respond to requests related to our data practices through this form.
ALL NON-PRIVACY QUESTIONS: Please see this FAQ regarding how to contact virtually-nonexistent with questions or requests not related to our privacy practices or your privacy rights.
You may also contact virtually-nonexistent’s Data Protection Officer, by writing to Corduroy Studios (ATTN: “Data Protection Officer”), TB-109, Unit 8, Thamesside Studios, London, SE18 5NR, United Kingdom.
INFORMATION WE COLLECT
In our operation of the Apps, we collect the following categories of data:
| Category of information | What may be collected | How it is collected, where applicable |
|---|---|---|
| Information you choose to provide via the App or through other interactions with virtually-nonexistent, such as e-mail, social media, SMS, telephone, or other methods | your name, country of residence, e-mail address, phone number, login information, including certain social media profile information if you login with a social media account, gender, age or date of birth, payment card information, billing and/or shipping address, clothing sizes or similar physical descriptions, personal description, photographs, videos, or images, comments. |
Forms you fill out on our App, including subscribing to direct marketing, creating an account, searches, uploading documents or media, or linking a social media account; Correspondence with us (e-mails, phone transcripts or otherwise); Purchases or orders placed on the App; Participation in forums, chats, or other social media functions on the App; Entering a competition, promotion, or survey; Reporting a problem on the App or requesting support. |
| Information collected through your use of an App | P address and network information, location (based on IP lookup), user agent string including browser and OS version, language and time zone, identifiers set by cookies or similar tracking information (see cookies disclosure below), unique device identifiers and hardware version, page response times, download or content errors, page interaction information (such as scrolling, clicks, and mouse-overs, length of visit, pages viewed), methods used to browse away from the page. |
Visiting our App or interacting with us |
| Information collected from third parties | name or username, age or birthdate, address, phone number, gender, household income, device OS, brand affinities, consumer profile category, music intent scores, music concert spend category, music genre interests. |
Consistent with applicable laws, we may match and supplement information you provide, such as your email address or phone number, with data held by third party data providers or data brokers. |
HOW YOUR INFORMATION MAY BE USED
We may use information we collect to:
- Respond requests and/or queries, including customer support queries,
- Fulfil orders, process payments, and provide order-related updates,
- Send requested marketing communications via email, SMS, or direct messages,
- Advertise our products or the products of third parties that we believe may be of interest,
- Create segments of users with similar features for ad targeting or seeding lookalike audiences,
- Operate, measure, and audit online advertisements,
- Build user profiles to assist us in understanding your interests, create marketing or advertising segments, and predict likely sales, marketing, or advertising outcomes,
- Train AI or machine learning models that analyse or predict sales, marketing, or advertising outcomes,
- Personalise and improve our Apps, products, and services,
Administer promotions, contests, or sweepstakes, - Operate and administer our Apps, including troubleshooting, data analysis, testing, research, statistics, and other internal operations,
- Manage your access to our Apps, including notifying you of changes to the Apps,
- Analyse usage of our Apps,
- Secure our Apps and prevent fraud or other illegal activities,
- Resolve disputes and/or enforce our agreements,
- Comply with legal and regulatory obligations.
HOW YOUR INFORMATION MAY BE SHARED
In compliance with applicable laws, we may share information about you with third parties to facilitate the uses described above, including:
- Our affiliates and joint venture partners that we have now or may have in the future,
- Our business partners, suppliers, agents, and sub-contractors who provide services on our behalf;
- Relevant virtually-nonexistent artists and/or their representatives,
- With other users where you leave comments or otherwise contribute content to an App,
- Advertisers, advertising networks and social networks,
- As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of virtually-nonexistent,
- Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity, or
- With your consent or as otherwise disclosed at the time of data collection or sharing.
STORAGE AND RETENTION OF INFORMATION
We will retain the information we collect in accordance with applicable laws and as reasonably necessary for our processing purposes set out under this privacy policy, including resolution of disputes, enforcement of agreements, securing the Apps, and to comply with our legal obligations. When personal data is no longer necessary for our purposes we will delete or de-identify the data.
We will also take steps to ensure that the information we collect is treated securely and in accordance with this Privacy Policy. We have put in place technical and organisational procedures designed to safeguard the information we collect.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the information we collect, we cannot guarantee its security.
CHILDREN
Our apps are not directed toward children (as defined by local law) nor does virtually-nonexistent knowingly collect information from children (as defined by local law) without parental consent except where in compliance with applicable laws.
YOUR RIGHTS
You may have certain rights regarding our processing of personal data about you. These rights may include access to, rectification, erasure, and/or portability of your personal data. You can exercise these rights by contacting us as described in the “Contact” section. We may take steps to verify your identity before completing your request. Our verification measures vary based on the risk to the individual and may involve confirming access to the relevant email account, providing a government-issued ID or other identification documents, or providing other account details or information that indicates a valid request.
You may also be entitled, in accordance with applicable law, to lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law.
Specific information regarding rights related to data processing of European data can be found on our “Your Privacy Rights” page.
CHANGES TO OUR PRIVACY POLICY
Any material changes we may make to our privacy policy in the future will be posted here. Please check back frequently to see any updates or changes to our privacy policy.
COOKIES
Our Apps use cookies and other similar technologies to improve your experience and support targeted advertising. For the purpose of this Cookies Policy, cookies, and other similar technologies (like scripts, plug-ins, tags, device fingerprints, Local Stored Objects, beacons, and pixels) are all referred to as “cookies.”
You can find more information about the cookies and other tracking technologies we use, the purposes for which we use them, and make certain choices about cookies through the cookie choices tools available on our Apps.
We also use certain applications, such as Google Analytics, to help us evaluate performance of the Apps, personalize advertisements, and improve your user experiences. Google Analytics uses cookies and other tracking technologies to perform their services and may be able to access to your data through such technologies. To learn how Google Analytics collects and processes data, please visit: www.google.com/policies/privacy/partners.
Most internet browsers are automatically set up to accept cookies. However, if you want to refuse or delete any cookies (or similar technologies), please refer to the help and support area on your internet browser for instructions on how to block or delete cookies. Please note you may not be able to take advantage of all the features of our App, including certain personalised features, if you delete or disable cookies.
For more information on managing cookies, please go to www.allaboutcookies.org, or visit www.youronlinechoices.eu which has further information about behavioural advertising and online privacy.
